Essential B2B Features for eCommerce

B2B eCommerce has specific characteristics that differentiate it from B2C. To succeed, platforms need B2B functionalities that streamline operations and enhance the customer experience.

1. Shopping cart and personalized catalog

A well-structured catalog adapted to the customer is key. Customers should see relevant information like product details, prices, and shipping methods, and the catalog should adapt to users or groups.

• Catalog tailored to users and groups.
• Minimum order quantities by customer profile.
• One-click recurring orders.
• Bulk ordering by categories or brands.

2. Easy-to-use BackOffice

An intuitive centralized panel reduces administrative time.

• Advanced search by references or names.
• Multiple roles and access permissions.
• View costs, taxes, and shipping in the cart.

3. Adapted pricing and tariff policies

Prices can vary based on customer, volume, or location. Platforms should support flexible pricing policies.

• Tariffs by user, group, or country.
• Advanced pricing with multi-currency support.
• Flexible payment methods.

4. Specific offers and promotions

Custom discounts and promotions help attract customers and increase sales.

• Discounts for product combinations.
• Segmented discounts to personalize purchase experience.
• Product packs with fixed prices or quantity discounts.

5. Efficient search engines

B2B customers usually know what they are looking for. Efficient search with autocomplete and personalization improves experience.

• Fast search with autocomplete.
• Personalized results to highlight priority products.

6. Sales agent management

Assign agents to client accounts, place orders on their behalf, and manage commissions.

• Assign agents to client accounts.
• Overview of orders and commission management.

7. Efficient integrations

Integration with ERPs, CRMs, and other tools ensures real-time data synchronization and operational efficiency.

• Sync inventory, orders, and customer data.
• Access to order and invoice history.

8. Complete order management system

B2B orders are complex, requiring differentiated pricing, large quantities, and integration with internal systems.

• Custom order states.
• Abandoned cart recovery.
• Order limits configuration.