6 Strategies to Boost B2B Wholesale Sales in 2026

Increasing B2B wholesale sales directly improves revenue and grows your business. Digital tools now allow you to engage and connect with clients more effectively than ever. Here are six strategies for boosting B2B sales in 2026.

1. Offer special deals and loyalty points

Deals and rewards encourage larger purchases. Examples:

• Free shipping on orders over a certain amount
• Percentage discounts for higher order values (e.g., 5% off $5,000, 10% off $10,000)
• Loyalty points redeemable for other products

2. Track what customers are buying

Retaining existing customers is cheaper than acquiring new ones. Monitor purchase history to identify products customers haven’t bought yet and increase average order value and product range.

3. Improve customer experience

Fast and clear service matters. Providing information on product availability, order status, and delivery times helps retention. Centralized data tools enable your team to respond quickly and accurately.

4. Make product recommendations

Recommend complementary or related products during purchase. Examples:

• New arrivals
• Best-selling products
• Frequently bought together items
• Previously viewed or similar products

5. Sell through new channels

Serve customers on the channels they prefer: phone, website, sales counter, or marketplaces. Expanding channels increases sales opportunities without significant extra costs.

6. Offer referral incentives

Encourage satisfied customers to bring new clients. Referral programs offering discounts or store credits increase word-of-mouth and expand your client base.

Monitor performance

Track metrics like sales volume, average order value, purchase frequency, and campaign conversions. Clear insights allow quick adjustments and strategic decisions to increase profitability.